Author :
Abstract
İnsanların ekonomik, sosyal ve kültürel yaşam alanı olarak kent, yoğun nüfusun ihtiyaçlarını ve isteklerini düzenlemek adına işlevsel veriler içermektedir. Expo, dünyayı daha iyi bir yaşam alanı haline getirmek amacıyla oluşturulmuş dünyanın tarih, kültür, eğitim etkinliğidir. Bunun yanı sıra Expo, çeşitli teknikler ve görsel stratejilerle dünyaya tanıtmak için büyük bir şanstır. Tanıtım videolarında, billboardlarda ve posterlerde Expo kentinin tarihsel, sosyo-kültürel, tanınmış görsel detayları ve manzaralarıyla tasarlanması, dünya çapında dikkat çekme açısından hayati önem taşımaktadır. Bu bağlamda, bir Expo kentinin nasıl temsil edileceği ve görsel stratejilerle dünyayla nasıl bağlantı kurulabileceğiyle ilgili yöntemler hakkında bilgi edinmek amacıyla, Expo’ya ev sahipliği yapmış kentlerden seçilen örneklerden yola çıkılarak Expo’yla ilgili tanıtım ve sanat çalışmaları incelenecektir.
Keywords
Abstract
City as being a space for human’s economic, social and cultural lives, contains functional data to regulate dense population’s needs and requests. Expo is the world’s history, culture, education activity with the aim to make world a better place to live in. Besides, expo is a great chance to advertise a city to the world with various techniques and visual strategies. Designing the expo city in the advertisement videos, billboards and posters with the historical, socio-cultural, well-known visual details and landscapes is vital to attract attention worldwide. In this context, aiming to find out the methods how an expo city can be represented and connected by visual strategies across the world, the advertising and art works will be examined by the selected city samples which had hosted Expo.
Keywords
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